Nearly 7 million searches for Apple iPhone in a single month. That’s the surprising statistic to emerge from comScore, a company that specializes in measuring the digital world.
comScore has today released the results of a study into iPhone related searches. Conducted during the month of April and covering just the US market, it reveals that there were 6.9 million searches on related keywords during that period.
The full list of popular iPhone search terms is:
1. IPHONE (1,488,000)
2. IPHONE UPDATE (151,000)
3. IPHONE WEB APPS (118,000)
4. IPHONE MMS (101,000)
5. IPHONE 2.0 (75,000)
6. IPHONE 3G (60,000)
7. IPHONE 2 (59,000)
8. IPHONE G3 (43,000)
9. IPHONES (38,000)
10. IPHONE SPEAKERS (35,000)
“Speculation had been rampant in recent months that Apple CEO Steve Jobs was getting ready to introduce a 3G iPhone at Apple’s annual Worldwide Developers Conference on June 9, and indeed he did just that,” said Dan Lackner, comScore Senior VP. “Search is frequently a harbinger of purchase intent. The increase in volume of iPhone searches demonstrates just how heavy that interest has been for the next generation of Apple’s popular phone – even when its existence was still just a rumor.”
A strange phenomena came to light as a result of this survey, namely the disproportionate number of iPhone-related search click-thrus being delivered by Google. In fact, of the iPhone-related searches that did generate click-thrus, 88.4 percent of them occurred at Google. comScore reckons that this is 33 percent higher than would be expected given Google’s share of Internet search click-thrus.
All other search engines generated a lower percentage of iPhone-related clicks than their respective shares of total search clicks” comScore says.
Google Sites, which host significant iPhone-related content on YouTube and Blogger sites, ranked second with 8.8 percent of iPhone-related click-thrus, nearly all of which also came from organic search results. NetShelter Technology Media, which owns several Apple and iPhone-specific content sites, ranked third with 8.4 percent.
June 29, 2008
| Apple, General, Iphone