DELL’s New ‘Studio’ Brand: Designed for the Creative Spark in All of Us

DELL’S NEW CONSUMER PRODUCT LINE

  • New Dell Studio Laptops Combine Striking Design Elements and a Full Range of Personalization Options
  • New Dell Dock Organizes Software by Tasks, Cleans Icons off of the Desktop
  • Dell Video Chat Delivers One-Click Communications: Video, VOIP and IM

Dell introduced “Studio” on 26 June 2008, a new consumer product line designed for self-expression and creative living. Studio products are highly expressive and personalized – inside and out – combining aesthetics and technology into a fresh approach to hi-def mobile lifestyles.

The first Dell Studio products are two distinctively styled laptops, the Dell Studio 15 and Dell Studio 17. These laptops combine sleek designs, striking visual color elements and personalization options with features such as standard built-in webcam, capacitive touch media control buttons, slot load drives, and optional mercury-free LED displays and built-in mobile broadband. They are available today on www.dell.com/studio starting at $799 (Studio 15) and $999 (Studio 17) and will be available at Best Buy and Staples stores in the next few days. BUY DELL STUDIO LAPTOP COMPUTERS

“People seeking stunning design, brilliant colors, and innovative new technology find inspiration in Dell’s new Studio brand,” said Michael Tatelman, vice president of Dell consumer sales and marketing worldwide. “These products are built for today’s digital nomad based on the millions of conversations we have every year on dell.com, Ideastorm and community forums. With Dell Studio we’re answering the call for personalization, connectivity and simplicity.”

While Dell Studio systems have rich basic features, they also offer customers a wide variety of options to ensure the system facilitates and enhances the user’s digital passions whether that is being the curator of their own photo or music library or creating cool new web content themselves. The optional Blu-ray DiscTM  drives help deliver cinematic video quality on high definition displays. Optional Built-in mobile broadband1 connectivity through wireless carriers like Verizon Wireless and Sprint means users can connect on their own terms, wherever there is cellular coverage. Users can simplify password management while preventing unauthorized access with the optional fingerprint reader.

The Studio laptops will also include a new, easy-to-set up and use communications program, Dell Video Chat. Families and friends can stay in touch using video chat, recording and sending video emails, or even PC-to-PC phone calls around the world. The application supports four-way calling, making virtual family reunions a reality. SOURCE

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