New Premium Lenses Support Full-Frame Alpha DSLR Camera – new SAL1635ZA and SAL70400G models unveiled

SONY expands high performance Carl Zeiss and G Series lenses with the new SAL1635ZA and SAL70400G models

SAL1635A

The SAL1635ZA model is a super wide angle 16-35mm f/2.8 constant aperture zoom lens, well-suited for landscape, snapshot and indoor photography.

Its Carl Zeiss T* (T star) coating technology provides higher light transmission, and minimizes flare to produce images of luminous clarity, color and sharpness.

The SAL1635ZA lens offers the utmost flexibility in challenging lighting conditions due to its wide f/2.8 constant aperture. Combined with Sony’s in-camera SteadyShot® Inside image stabilization system, this lens is the only large aperture, full-frame capable, wide-angle zoom lens with the benefit of stabilization in the industry.

SAL70400G

The SAL70400G lens is a 5.7x super telephoto zoom lens and the latest addition to Sony’s G-series line of premium lenses. Designed to deliver extremely sharp descriptive performance across its wide focal length range, it is ideally suited for sports, action and wildlife photography.

With a minimum focus distance of 1.5m and maximum magnification of 0.27x, the lens delivers best-in-class performance.

Like the SAL1635ZA lens, focus drive is provided by its SSM system, which offers the speed and rotational precision often required for telephoto shooting. Additionally, the lens has an internal focusing system for faster auto focusing.

For both models, when attached to the flagship α900 camera body, the AF hold buttons can be customized to activate the intelligent preview function.

Pricing and Availability

The Vario-Sonnar T* 16-35mm f/2.8 ZA and 70-400mm f/4-5.6 G lens will ship in January 2009 for about $1,800 and $1,500, respectively. They will be available at sonystyle.com, at Sony Style® retail stores, at military base exchanges, and at authorized dealers nationwide.