SPB Survey results

Every year, SPB conducts a survey in which it asks the various mobile enthusiats some questions to know the current trends in the mobile phone market and what they like/dislike. It also brings out some very interesting facts like 56% people will like to buy the same gadget they currently own!

Here are some other great facts:

  • The majority of survey respondents are still male (95%), 57% of them are aged between 19 and 35, and 58% have at least a Bachelor’s degree
  • The majority of Spb Survey respondents are from North America and Western Europe
  • About 17% of respondents are students, 17% work in the field of mobility, and an amazing 68% are ‘device fans’
  • Brand-wise, HTC smartphones have the absolute leading position, being the brand of choice for over 49% of all Spb Survey respondents. HTC is followed by HP with nearly 6%, Asus with 5.5%, E-TEN with almost 4%, Dell with a little over 3.5%, Nokia and Samsung with 3%, Qtek with 2.6%, MiTAC with 2%, Toshiba, Sony Ericsson, Palm, T-Mobile, and i-Mate — each at around 1.5%, and Fujitsu Siemens with O2 XDA at about 1%. All other brands ranked below 1%
  • The single most popular mobile device model is HTC TyTn II, followed by HTC Diamond, and HTC Touch Pro. Among the top ten most popular smartphone models, only one is a non-HTC device
  • Surprising 27% of all respondents use a second SIM card
  • 62% of respondents would buy a device of the same brand, and 56% claim they would even buy the same model
  • Among the best things about their devices, 69% of respondents first put the looks (design), 68% — the availability of built-in Wi-Fi, 47% — business features and big screen, with the ‘price’ placing 8th in importance, and ‘music platform’ — last
  • The top two aspects most disliked in devices are ‘Low memory’ and ‘Weight’
  • The majority of respondents upgrade to a new device once in every two years
  • Most respondents user their smartphones first for business — then for entertainment
  • 31% of respondents use Push Email
  • 80% backup their data
  • Nearly 80% of respondents use software they paid for

read complete results here

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