IndusInd Bank launches Online Store

IndusInd Bank has launched an exclusive online store for its customers. A website called has been launched to enable customers to redeem their reward points towards purchase of items from an attractive online catalogue as well as purchase attractive merchandise from the site.

This site is similar to which was launched by ICICI to allow its customers to redeem reward points.

The MoreStore has three powerful shopping experiences to offer: Redemption, Shopping and Redemption + Shopping.

1. With Redemption, customers can redeem their reward points (across debit and credit cards) against over 200 products listed in the catalogue.

2. With Shopping, customers can shop across categories like lifestyle, health & beauty, gadgets and many more

3. With Redemption + Shopping, they can buy a product from The MoreStore catalogue using their reward points and pay the remaining amount using their Credit Card.

Mr. Anil Ramachandran, Head Retail Unsecured Assets- Credit Card & Personal Loans, IndusInd Bank said,

The launch of The MoreStore is in line with our on-going commitment   to constantly innovate, and to bring to our customers the best services, products and benefits. We already have one of the strongest and most vibrant Rewards program in the country and The MoreStore goes a step ahead by creating a strong and diversified redemption platform. It is, in fact, a  first-of- its-kind  e-commerce solution exclusively for our customers. They can use this dedicated e-commerce website for redemption of their Credit Card and Debit Card reward points as well as for their online shopping.