Sony Electronics today announced a national promotion called “Mission for a Million” developed in support of the upcoming James Bond film Quantum of Solace. The promotion, which brings together Sony’s leadership in high-definition with one of the most recognized movie franchises in history, allows people to compete for a chance to win a $1 million grand prize :!:
Reinforcing Sony’s “HDNA” – the notion that high-definition is a key part of the company’s DNA – the promotion begins today and runs through Nov. 7. It tasks registered “agents” to use virtual Sony high-definition products to solve missions in search of Sony’s stolen HDNA. Each completed mission gives consumers a chance to win $1 million and a trip to a top secret location. People can enter via a dedicated site at www.sony.com/missionmillion.
The promotion does not end there! Soon they will be ..offerring limited edition of 007 products which would include a VAIO notebook computer, a Reader Digital Book and Micro Vault USB storage media which will all be available in U.S. Sony Style retail stores and online at sonystyle.com. Example: limited edition VAIO TT notebook will come emblazoned with a 007 logo on the palm rest and a matching leather protection case. The 007 USB Micro Vault, in 8 or 16GB capacities, will come pre-loaded with the Quantum of Solace movie trailer and bonus contents.